The Best Persuasion Books of All Time (2024)

Influence is about six principles of persuasion useful for sales, marketing, and negotiation. Professor Robert Cialdini backs his ideas with a lot of science research. The six principles are: reciprocity, commitment and consistency, social proof, liking, authority and scarcity.

Pre-Suasion shows a new side of influence. It's about everything that happens BEFORE you ask someone to say yes to your proposal. Professor Robert Cialdini has distilled hundreds of scientific studies to prove that how you FRAME a message from the beginning is crucial to its success.

Never Split the Difference shows how to win negotiations and communicate more influentially. Chris Voss perfected his techniques over 25 years at the FBI, negotiating with kidnappers and terrorists. He says we should work with emotions not just reason, demonstrate empathy, use open-ended questions and educate ourselves about cognitive biases.

How to Win Friends and Influence People is a guide to getting along with others. Dale Carnegie says people are "creatures of emotion" that desperately desire a feeling of importance. We can provide that feeling with our sincere enthusiasm, consideration, interest and appreciation.

Getting to Yes is the most important book on negotiation, according to many professionals. It comes from leaders of The Harvard Negotiation Project, who wanted to help people negotiate agreements with less time and friction. The four steps of the method are: people, interests, options and criteria.

To Sell Is Human is about "non-sales selling" or, how to persuade others. Daniel Pink argues that sales skills are more essential than ever because "moving others" has become a part of most careers and businesses. His advice centers on the new ABCs: Attunement, Buoyancy and Clarity.

"What Every BODY Is Saying" by Joe Navarro is a guide to understanding body language, written by a former FBI agent. The book offers science-backed insights to help you communicate better and read people's nonverbal signals to understand their true thoughts and feelings.

"Made to Stick" by Chip and Dan Heath teaches how to explain your ideas and thoughts so they capture attention, persuade others, and stick in people's minds. Learn why some ideas become popular and others fail using their research-based SUCCESs framework, which outlines six key principles: Simple, Unexpected, Concrete, Credible, Emotions, and Stories.

Thinking, Fast and Slow explains how people make decisions using two mental systems: "fast" thinking is instinctive and emotional, while "slow" thinking is deliberate and logical. Daniel Kahneman helps us understand our when our mind fall into common biases and irrational shortcuts, so we can make better decisions in the future.

Propaganda is an eye-opening look at how public opinion can be manipulated through media, for political power and profit. Edward Bernays says that in politics, an "invisible government" of thought leaders shape public discussion. And in business, companies use "public relations" techniques to control their reputation.

"Predictably Irrational" by Dan Ariely explores the hidden forces that shape our decisions, demonstrating through a series of experiments and insights that humans do not always act rationally. Ariely delves into behavioral economics to explain why people often make irrational choices in their daily lives and how these choices affect consumer behavior.

Trump: The Art of the Deal is a memoir from Donald Trump that gives us an inside look at his earlier real estate career, building his empire that includes skyscrapers and casinos. Whether you love or hate Trump, you'll learn a lot about business, publicity and negotiation.