Day 1
Contagious by Jonah Berger is a great read for anyone into marketing, influence, or the psychology of consumer behavior.
It explores what makes people share.
In other words: why do certain products, ideas, or content 'go viral'?
A lot of research is simplified into 6 key principles: social currency, triggers, emotion, public, practical value, and stories.
"Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions." —Jonah Berger
Why read it?
Ever open up Facebook and wonder why your post got two likes while your friend's got a hundred?
This book is a deep dive into the research of what makes people want to share and spread ideas.
Perfect for anyone that wants to capture more attention in our age of algorithms and social media apps.
Day 2
YouTube Secrets is a must-read if you want to start a YouTube channel to make money.
Sean and Benji—the creators of multiple popular channels—help you unlock the YouTube algorithm, explain how to grow a channel from zero, and share many methods for making income. (Hint: Expect hard work!)
"The best content creators inform, inspire, educate, entertain, and build a community all at once." —Sean Cannell
Why read it?
This is your no-nonsense insider's guide to conquering YouTube, even if you're just armed with your phone and a dream.
But, let's be honest, becoming a YouTube star isn't as easy as posting a cat video and waiting for fame.
Many of us have been there, uploading that first awkward video and then constantly refreshing the page for that one extra view.
This book unpacks must-know tips, especially about that mysterious YouTube algorithm, so you can go from zero to hero (or at least stop talking to an audience of just your mom and grandma).
