Best Retail Business Books: 4-Day Retail Business Challenge

Day 1

"Losing My Virginity" is the autobiography of Richard Branson, the founder of the Virgin brand and a charismatic entrepreneur.

It tells the story of how Branson started with a small student magazine and a chain of music stores, which he grew into a global empire that includes airlines, mobile phone companies, and even the world's first commercial spaceline.

"It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside." —Richard Branson

Why read it?

If you’ve ever daydreamed about building a billion-dollar empire with nothing but guts, charm, and a total disregard for boring boardrooms—Losing My Virginity is for you.

This is the opposite of a stiff business textbook—it’s a wild, rebellious ride through near-bankruptcies, lawsuits, rockstars, and actual rocket ships.

You’ll learn how Branson took bold risks, bounced back from disaster, and had fun along the way.

Day 2

Shoe Dog is an inspiring story of entrepreneurship from Nike's founder Phil Knight.

He started as a regular kid who loved running and built the largest sportswear brand ever.

But there were many challenging times that Nike barely survived.

"Let everyone else call your idea crazy... just keep going. Don't stop. Don't even think of stopping until you get there, and don't give much thought to where 'there' is. Whatever comes, just don't stop." —Phil Knight
Day 3

The Everything Store is about how Jeff Bezos grew Amazon—from a simple online bookstore into the 5th largest company in the world.

He did it with a mix of great timing, customer obsession, and relentless competition.

"They agreed on five core values [...]: customer obsession, frugality, bias for action, ownership, and high bar for talent. Later Amazon would add a sixth value, innovation." —Brad Stone
Day 4

Sam Walton: Made in America shows how Walmart grew from one small store into the largest retail business in the world.

Sam Walton is often seen as one of the greatest entrepreneurs ever.

His journey was filled with risk, obstacles, adversity, failure... but also fun, discovery, passion and persistence.

"You've got to give folks responsibility, you've got to trust them, and then you've got to check on them." —Sam Walton