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The Power of Habits by Charles Duhigg is a deep dive into the science of how habits work. If you want to change your habits but don't know where to start, this book can help you. It provides a simple 3-step formula called "The Habit Loop" to break bad habits and build better ones.
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Thinking, Fast and Slow explains how people make decisions using two mental systems: "fast" thinking is instinctive and emotional, while "slow" thinking is deliberate and logical. Daniel Kahneman helps us understand our when our mind fall into common biases and irrational shortcuts, so we can make better decisions in the future.
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"Predictably Irrational" by Dan Ariely explores the hidden forces that shape our decisions, demonstrating through a series of experiments and insights that humans do not always act rationally. Ariely delves into behavioral economics to explain why people often make irrational choices in their daily lives and how these choices affect consumer behavior.
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The 48 Laws of Power by Robert Greene is a self-help book that explains how powerful people have gained and maintained their control over the centuries. While controversial for its manipulative tactics, this book also shares eye-opening insights into history, strategy, and human nature.
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Influence is about six principles of persuasion useful for sales, marketing, and negotiation. Professor Robert Cialdini backs his ideas with a lot of science research. The six principles are: reciprocity, commitment and consistency, social proof, liking, authority and scarcity.
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"Made to Stick" by Chip and Dan Heath teaches how to explain your ideas and thoughts so they capture attention, persuade others, and stick in people's minds. Learn why some ideas become popular and others fail using their research-based SUCCESs framework, which outlines six key principles: Simple, Unexpected, Concrete, Credible, Emotions, and Stories.
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Atomic Habits by James Clear is about how small 1% improvements in our daily habits can lead to remarkable results and change your life. This is a practical guide to building good habits and breaking bad habits. The Four Laws of Behaviour Change say to make good habits: obvious, attractive, easy, and satisfying.