Day 1
The Challenger Sale explains how to sell more effectively, especially if you're involved in large, complex, B2B sales.
The authors backwards-engineered what exceptionally high-performing sales people called "Challengers" do.
Their advice focuses on teaching the customer valuable insights about their business, and being assertive pushing the sale forward.
"The thing that really sets Challenger reps apart is their ability to teach customers something new and valuable about how to compete in their market." —Brent Adamson
